Screen Sizes
Our commercials are designed using the format HD 1920 x 1080 px.
Safety Area
All important elements of the video inside security zone SD Action Safe.
Video Formats
Specs
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Duration: 0:00:20:00 seconds
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Format: Quicktime MOV
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Size: 1920×1080
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Aspect ratio: 1:1 Square Pixels
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Video codec: Apple ProRes 422 (HQ)
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Video bitrate: Uncompressed
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Framerate: 29.97 fps
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Field render: Off (Progressive)
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Audio codec: Uncompressed (Little Endian)
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Audio bitrate: Uncompressed
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Audio settings: 48.000kHz, 16 or 24 Bit, Stereo
Specs
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Duration: 0:00:20:00 segundos
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Format: Quicktime MOV
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Size: 1920 x 1080 px
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Aspect ratio: 1:1 Square Pixels
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Video codec: Apple ProRes 422 (HQ)
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Video bitrate: Uncompressed
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Framerate: 29.97 fps
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Field render: Upper Field First
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Audio codec: Uncompressed (Little Endian)
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Audio bitrate: Uncompressed
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Audio settings: 48.000 kHz, 16 or 24 Bit, Stereo
Specs
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Format: MP4
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Size: 1080 x 1350 px
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Aspect ratio: 1:1 Square Pixels
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Video codec: h264
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Video bitrate: 10 mbps
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Framerate: 29.97 fps
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Field render: Off (Progressive)
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Audio codec: AAC (High Quality)
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Audio bitrate: 320 kbps
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Audio settings: 48.000 kHz, 16 or 24 Bit, Stereo
Specs
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Format: MP4
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Size: 1920 x 1080 px
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Aspect ratio: 1:1 Square Pixels
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Video codec: h264
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Video bitrate: 10 mbps
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Framerate: 29.97 fps
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Field render: Off (Progressive)
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Audio codec: AAC (High Quality)
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Audio bitrate: 320 kbps
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Audio settings: 48.000 kHz, 16 or 24 Bit, Stereo
Specs
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Format: MP4
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Size: 1920 x 4320 px
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Aspect ratio: 1:1 Square Pixels
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Video codec: h264
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Video bitrate: 10 mbps
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Framerate: 29.97 fps
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Field render: Off (Progressive)
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Audio codec: AAC (High Quality)
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Audio bitrate: 320 kbps
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Audio settings: 48.000 kHz, 16 or 24 Bit, Stereo
Brand Elements
The size, color, and animation of the Search Bar are standard for each brand. It must not be modified unless it is required.
The product must be in the commercial. We provide several options.
There are 3 types of executions for the Split Screen
We provide the content, and it changes depending on the promotion. It’s located above the Search Bar and uses an Arial font, size between 8 and 12 px.
Lower-Third is generated through an After Effects template that we provide in the Downloads section. Combine texts in Regular and Bold format.
Closing always includes the URL. It’s standard for each brand.
Split Screen
Hay 3 tipos de ejecuciones para el Split Screen
Fonts, Backgrounds and Shapes
- The fonts used in the Marketing section will be used, mostly in Bold format.
- Forms and containers will be used to keep the text.
- A color effect such as Overlay will be used, over B-rolls with images.
Voice Over
Promo
The tone must be easygoing and friendly. Must focus on certain words and sentences, especially on promos.
Generic
The tone must be easygoing and friendly. Must show the guidelines in a casual and friendly way that shows trust.