There are 4 Main Pillars:
Outcomes
Work: get a job, improve your cv, get a promotion, improve your salary.
- Travel: be able to communicate at the destination.
- Studies: exchange or scholarship abroad.
- Self-improvement: achieving personal goals and objectives.
Product Benefit (PB)
- Description of the product with some benefits or features.
Promo
- Only when only the offer is mentioned.
American Dream
- Benefits of speaking English, positive, American dream, a better job, a promotion, traveling, etc.
Each Pillar can be carried out in 17 different ways:
Branded
- Has a background with elements and colors of our brand.
Offer
- Has the % or logo of the promo, with elements of our brand.
Brand Face
- Brand character or native teacher.
Lifestyle
- Lifestyle of a student.
Goals
- Representing personal milestones of objectives.
Self realization
- Personal dreams and aspirations.
Expressive character
- Emphasis on the character’s facial expression.
Subjects
- Characters in photographs.
Figures
- Accompanying number factor.
Scenic
- Outdoor environment.
Platform
- The main image in the ad will be the platform.
Elements
- Objects that represent product features.
Organic
- Should have an organic and natural look, without looking too edited.
Meme
- Imitates the look of memes on social networks
Status
- Imitating social network status.
Vectors
- Digital image made up of dependent geometric objects (segments, polygons, arcs, walls, etc.)
Wildcard
- An image that breaks previous rules, but must connect with the message.
Live Classes: Platform and Live Classes
Group Classes
- Only seeing the teacher + 3-4 students.
Group Classes
- When teacher is sharing a slide and we see the teacher thumbnail.
Private Classes
- See teacher and student.