Target Audiences

Our most relevant and convertible target audience is between the ages of 25-44. Some common attributes in our audience include: tech-savvy, well-educated, and ambitious. The affinity interests that our students associate with are healthy lifestyle, movies, sports, entertainment, and travel.

Demographics

Age

Occupation

Gender
Education

Geographic

Main Countries

  • Colombia
  • México
  • Argentina
  • Chile
  • Perú
  • Brasil

Secondary Countries

  • Ecuador
  • Costa Rica
  • Panamá
  • Estados Unidos

Main Countries

  • España
  • Portugal

Psychographic profile

Carlos “El SMO”

  • Married with 2 kids
  • 44 Years old
  • Owns his own business
  • Financially independent

Luis “El Pro”

  • Single
  • 28 Years old
  • Early in his career
  • Very self-motivated

María “The Academic”

  • Single but in a relantionship
  • 25 Years old
  • Excited about finishing college
  • Always looking for great opportunities

José “The jetsetter”

  • Single

  • 6 Years old

  • Adventurous and loves travel

  • Techie