Lead Journey
Elements
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Hero
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Subject Line (SL)
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Preheader (PH)
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Body
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CTA (Call to action)
Types of Email:
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Lead journey: Spain
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Invites people to purchase the course.
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Educates the lead with detailed information about the product.
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The Lead Journey in Spain is longer than in Latam and they are invited to finalize their
Day 1 | EM 1 → Join the leading online English course |
Day 4 | EM 2 → Learn English whenever you want? |
Day 7 | EM 3 → Short on time to study English? |
Day 10 | EM 4 → Still looking at options for learning English |
Day 13 | EM 5 → How can you secure your investment in English |
Day 14 | EM 6 → Learn English with Open English (Invitation to follow us on social media |
After email 6, further engagement is to be expected with the lead through social media.
Student Journey & Student Emails
Elements
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Hero
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Subject Line (SL)
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Preheader (PH)
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Body
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CTA (Call to action)
Types of Email:
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Student Journey takes the students through an onboarding process, explaining the components of the platform and how to get the most out of it.
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Invite students to participate in exclusive activities, contests and to make better and greater use of the platform. They share information about the launch of new features on the platform, service channels, and innovations to follow and strengthen their learning process.
Day 2 | EM 1 → Platform Tour |
Day 4 | EM 2 → Gamification |
Day 7 | EM 3 → How to use the live classes |
Day 9 | EM 4 → How many time you should dedicate to study on the platform |
Day 11 | EM 5 → How to check your progress in the platform |
Day 13 | EM 6 → How to use platform tools (dictionary, translator, grammar check, grammar guide) |
Day 18 | EM 7 → How to get the most out of the platform – 4 tips |
Day 20 | Referral Program |
Day 22 | EM 9 → Practical use of language – At the airport, at the bank |
Day 24 | EM 10 → Testimonials |
Content
Elements
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Hero
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Subject Line (SL)
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Preheader (PH)
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Body
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CTA (Call to action)
Promo
Elements
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Hero
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Subject Line (SL)
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Preheader (PH)
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Body
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CTA (Call to action)