Lead Journey

Elements

  • Hero
  • Subject Line (SL)
  • Preheader (PH)
  • Body
  • CTA (Call to action)

Types of Email:

  • Lead journey: Spain
  • Invites people to purchase the course.
  • Educates the lead with detailed information about the product.
  • The Lead Journey in Spain is longer than in Latam and they are invited to finalize their
Day 1 EM 1 → Join the leading online English course
Day 4 EM 2 → Learn English whenever you want?
Day 7 EM 3 → Short on time to study English?
Day 10 EM 4 → Still looking at options for learning English
Day 13 EM 5 → How can you secure your investment in English
Day 14 EM 6 → Learn English with Open English (Invitation to follow us on social media

After email 6, further engagement is to be expected with the lead through social media.

Student Journey & Student Emails

Elements

  • Hero
  • Subject Line (SL)
  • Preheader (PH)
  • Body
  • CTA (Call to action)

Types of Email:

  • Student Journey takes the students through an onboarding process, explaining the components of the platform and how to get the most out of it.
  • Invite students to participate in exclusive activities, contests and to make better and greater use of the platform. They share information about the launch of new features on the platform, service channels, and innovations to follow and strengthen their learning process.
Day 2 EM 1 → Platform Tour
Day 4 EM 2 → Gamification
Day 7 EM 3 → How to use the live classes
Day 9 EM 4 → How many time you should dedicate to study on the platform
Day 11 EM 5 → How to check your progress in the platform
Day 13 EM 6 → How to use platform tools (dictionary, translator, grammar check, grammar guide)
Day 18 EM 7 → How to get the most out of the platform – 4 tips
Day 20 Referral Program
Day 22 EM 9 → Practical use of language – At the airport, at the bank
Day 24 EM 10 → Testimonials

Content

Elements

  • Hero
  • Subject Line (SL)
  • Preheader (PH)
  • Body
  • CTA (Call to action)

Promo

Elements

  • Hero
  • Subject Line (SL)
  • Preheader (PH)
  • Body
  • CTA (Call to action)