On-Brand
Yes
- Inspirational
- Fun
- Relaxed atmosphere
- Bright colors
No
- Images that feel stock
Students
Yes
- Young adults
- Latin appearance
- Casual clothes
Plus: using headphones, interacting with the teacher, looking at the camera
No
- Over 40 years old
- Cold clothes, jacket, tie
Spaces
Yes
- Comfortable from home, sofa, bed, etc.
- Cafe or outdoors
- Modern spaces
No
- No traditional offices
- Avoid books or notebooks
Promos
Yes
- Expressive students
- Can point to text
- Can hold a device with the platform
- Preferably looking at the camera
No
- Students in normal or expressionless attitude
Destinations
Yes
- Places where English is spoken
- Recognized tourist places
- Adventure destinations
No
- Places that look sad, bleak, or dangerous
Teachers
Yes
- Preferably women
- North American in appearance
- Using headphones with a microphone
- Casual clothes
- Preferably from home
No
- Pictures of customer service or technical support
Formal or corporate clothing
- No traditional offices
Andrés y Wachu
Yes
- Only use the images provided by Open English
No
- Alter, modify or retouch the images provided
B2B
Yes
Young students
- Adult students but on a smaller scale
Casual-formal clothing
Modern office spaces
No
- Images that feel stock
Sack and tie
Older students
Platform
Yes
- External providers: only use the images provided by Open English
For the creation of mockups preferably use Apple brand devices
In stock photos use modern devices
No
- Use outdated devices